CommunitiesAudiences & expectations
EXPERTISE / 12Social strategy / Creation & publishing / Moderation & reporting
Community managementBuild the relationship.
Build the relationship.
Keep the conversation going.
Editorial strategy, production, publishing, moderation and reporting: we bring your communities to life with a clear voice and objectives tied to your business.
EditorialFormats, cadence & approval
RelationshipEngagement, moderation & measurement
Publishing is not enough. A relationship has to be built.
Voice, formats, cadence, engagement and moderation build a coherent, lasting presence.
Turn a social presence into an ongoing relationship.
We define the voice, the formats, the rhythm, the response rules and the indicators that serve your brand, your recruitment or your acquisition.
Make the expertise recognisable.
Create editorial series and consistent statements that show what the company can actually do.
Set a sustainable rhythm.
Prepare the topics, produce the content, organise approvals and schedule publication.
Answer within a shared framework.
Qualify messages, comments and sensitive signals, then apply response and escalation levels.
SCOPE OF WORKWhat we do,
What we do,
in practice.
01
Define the audiences and the voice
Clarify who you are addressing, what they expect, the evidence available and the positions the brand can hold.
02
Build the editorial system
Define pillars, formats, frequency, approval roles and a content library.
03
Produce, publish and engage
Write, design, schedule, reply and revive the conversations that matter.
04
Measure and learn
Track useful reach, engagement, conversations, clicks and commercial or HR signals.
THE DELIVERABLESEnough to decide,
Enough to decide,
validate and take over.
The documents and the work serve your team. Their level of detail is defined by the scope and the criticality of the project.
GOOD TO KNOW
The scope states the networks, the cadence, the formats, the validation times and the moderation rules. Content rights and the handling of sensitive situations are framed before publishing.
EXAMPLE DELIVERABLER / TECH
Community management
Social strategyAudiences, voice, objectives and channels
CalendarPillars, topics, formats and approvals
ProductionCopy, visuals and scheduling
ModerationResponse and escalation rules
ReportingSignals, learnings and decisions
Scope • Decisions • Owners • Validation
PREPARING OUR CONVERSATIONWhat helps us
What helps us
frame the work.
- Your business objective and the users involved.
- The existing systems, the dependencies and who is available.
- The constraints on schedule, budget and operations.
- The criteria that will let us validate the result.
THE USEFUL QUESTIONS
Clarify before committing.
Which networks do you work on?
The choice depends on your audiences, your resources and your objectives. LinkedIn is often central in B2B; other channels serve an identified purpose.
Who approves the content?
We define a simple circuit with deadlines, owners and sensitive topics.
A clear scope.
A useful intervention.
Editorial strategy, production, publishing, moderation and reporting: we bring your communities to life with a clear voice and objectives tied to your business.