TargetingQueries, audiences & exclusions
EXPERTISE / 11Google Ads & Bing Ads / Landing pages / Measurement & profitability
Paid search & acquisitionEvery click must serve
Every click must serve
a commercial objective.
Paid search strategy, Search campaigns, landing pages, measurement and optimisation: we connect media budgets to the enquiries that are genuinely useful to your business.
ManagementBudget, bids & profitability
ConversionLanding pages & qualified leads
Buy visibility. Measure the value created.
Targeting, ads, landing pages and sales qualification are connected in a single conversion funnel.
Turn every euro of media spend into a manageable investment.
Paid search connects search intent, message, landing page, lead qualification and commercial value, so you can decide where to invest — and where to stop.
Create demand you can measure quickly.
Structure campaigns around one offer, its catchment area and a journey designed to convert.
Understand where the budget goes.
Review queries, targeting, bids, ads, pages and conversion to separate volume, quality and profitability.
Grow without diluting value.
Extend campaigns once the data confirms that the journey converts relevant prospects.
SCOPE OF WORKWhat we do,
What we do,
in practice.
01
Define what a conversion is worth
Separate click, form, qualified lead, opportunity and sale. Document the funnel and the expected value.
02
Audit the campaigns and the measurement
Review structure, queries, exclusions, audiences, ads, budgets, attribution and the reliability of the tracking.
03
Build campaigns and landing pages
Organise ad groups by intent, write variants and design pages consistent with the promise.
04
Manage through experimentation
Test messages, targeting, bids and pages against an explicit hypothesis, then decide on observed quality.
THE DELIVERABLESEnough to decide,
Enough to decide,
validate and take over.
The documents and the work serve your team. Their level of detail is defined by the scope and the criticality of the project.
GOOD TO KNOW
Platforms, budgets, objectives and access are defined during framing. Media costs are paid directly by the client and no lead volume or acquisition cost is guaranteed.
EXAMPLE DELIVERABLER / TECH
Paid search & acquisition
Media auditSpend, queries, structure and measurement
Campaign planTargeting, messages, exclusions and budgets
JourneysLanding pages, forms and qualification
ManagementDashboard, tests and decisions
Scope • Decisions • Owners • Validation
PREPARING OUR CONVERSATIONWhat helps us
What helps us
frame the work.
- Your business objective and the users involved.
- The existing systems, the dependencies and who is available.
- The constraints on schedule, budget and operations.
- The criteria that will let us validate the result.
THE USEFUL QUESTIONS
Clarify before committing.
Can you run the campaigns over time?
Yes. The mandate can cover creation, optimisation, reporting and decisions. Budgets, approvals, access and meeting frequency are defined at the start.
Do you guarantee a cost per lead?
No. Bids, competition, the market and the quality of the offer all change. Objectives serve to steer the work, not as a guarantee.
A clear scope.
A useful intervention.
Paid search strategy, Search campaigns, landing pages, measurement and optimisation: we connect media budgets to the enquiries that are genuinely useful to your business.